The vision was and is to always bring the most COMFORTable clothes, with the best STYLE, to the people. There was a feeling of uneasiness for us, seeing people spend their money on expensive clothes that had no individual character, and just didn’t look or feel comfortable. While delivering comfort and style in one, we want to RESPECT nature as much as we can, and not sell cheap QUALITY clothing to our costumer COMMUNITY. We want to create a movement or a lifestyle where our VALUES of respect, fun and simplicity, are lived, shared and respected.